Bob McKay

When it comes to advertising consultants, you want Bob McKay on your team

The best thing about having Bob McKay as your advertising consultant is that your competition won’t! President Bob McKay founded McKay Adverting and Activation in 2003. A graduate of the University of South Florida, he began his media career with Susquehanna Broadcasting Outlets in Orlando. In 1997, he was transferred to Tampa to manage several Clear Channel radio stations. His 18 years in media, decorated with a long track record of success, have established him in the business as a very astute marketer and strategic thinker.

Bob McKay is also the author of a media marketing book, Forward Selling. This in-depth study of the history of the advertising agency examines its relationship with the media and how the current RFP process is completely archaic. McKay introduces a fresh approach that allows the agency, media and clients to experience a more positive engagement that leads to more effective campaigns that boost results.

An advertising consultant with proven results

Bob has plenty of wins under his belt. Comcast Ft. Myers claimed the number one spot in the Southeast while Bob was at the advertising helm. Ticket sales soared 17 percent following Bob’s rebranding efforts for Arnold Palmer. Medi-Weight Loss Clinic in Birmingham gained a 300 percent growth in patients—in numbers, not pounds! That’s just the tip of the iceberg.

Bob’s a winner in his personal life as well. He and his wife Christina have four awesome kids—Madison, Max, and identical twins Ava and Sawyer. When he’s not delivering jaw-dropping results on-the-job, you’ll find him spending time with his family, hitting the links, going for a jog or enjoying a good book.