Walt Marsicano

Walt Marsicano is one of the world’s great direct advertising consultants

America will have to figure out some other time to go grab a snack, because it won’t be on Walt Marsicano’s shift. Walt has been writing, voicing, and producing commercials for more than 20 years. While his professional background has been mainly within the radio industry, Walt’s voice-overs and production work have also been featured in television, corporate websites, industrial narrations, phone messaging and more. He’s held the position of Creative Services Director for COX Radio and CBS Radio in major U.S. markets, and has been recognized for excellence in radio advertising as a multi-time Addy award recipient. Walt enjoys tackling today’s marketing challenges within business, applying his copywriting and audio production skills to create innovative positioning campaigns.

An advertising consultant who doesn’t take no for an answer

One of the best testaments to Walt’s creativity and attention-to-detail is when he handled a client who was determined to have his granddaughter read their radio commercials. He didn’t let the fact that she couldn’t read, and didn’t want to do it, stop him. After lots of coaxing, and a bit of bribery, he was able to get her lines completed—one phrase at a time. Do I hear, “Take number 72”?

When Walt isn’t plotting ways to get little girls to read their lines, he’s cheering on the Tampa Bay Lightning, taking in a concert, enjoying the outdoors, reading or spending time with family.