Advertising strategies that work

The right media strategy reveals itself naturally through our Strategy First approach. Once we’ve clearly defined your target audience from every angle, factored in seasonality, applied best practices for B2C or B2B, analyzed the competition, and mapped this intelligence against your overall goals we know exactly what to do. Whether you’re trying to reach the major Florida markets, or the top 50 markets across the country, McKay Advertising and Activation will put you on the map.

Media strategy may feel like a whole new world

Today’s customer is in control more than ever. The new media landscape has caused a major change in where they spend time entertaining themselves and staying informed. The positive fallout of this shift is that pricing on traditional media has decreased dramatically. McKay still leverages traditional media and delivers solid results where it makes sense. Through skillful negotiations, our clients are enjoying CPPs and CPMs they haven’t seen for 15 years.

While traditional advertising strategies still have their place, you can’t afford to be anti-social. Feel like you’ve fallen way behind when it comes to all the new shiny objects in the marketing toolbox? Not to worry. McKay Advertising and Activation will have you blogging and tweeting like a pro in no time. It’s no longer enough to just push your message out to the marketplace. Inboxes are overflowing. One click and you’re history. You now have to pull your target audience to you with informative and entertaining content that leaves them wanting more.

Your online media strategy from McKay Advertising and Activation comes complete with traceable elements so you can measure return on investment, both locally and nationally. Components may include everything from Ad Fusion and Cost Per Click to Pay Per Action, Blogging and Social Media Marketing. You’ll get a cohesive plan that integrates your online and offline advertising strategies so they work together seamlessly to achieve your mission.