Media Placement and Negotiations

Media buying planning can make or break your campaigns. Make yours McKay Advertising and Activation.

With so many options, coming up with the right blend of media can be tricky. McKay Advertising and Activation makes sure your media mix is spot on by doing our homework before we buy. We don’t spend your money until we know exactly what needs to be communicated, to whom, and in what way. This hyper-intelligence comes from a thorough understanding of many factors including demographics, psychographics and socioeconomic targets, lifestyle, geography, seasonality, competition, historical campaigns and goals. Buying decisions are made with one goal in mind—results!

Media planning with a mission

Our media buying planning is all about showcasing your unique strengths with attention-grabbing creative, then using the ideal assortment of media to get you maximum reach and frequency—affordably. Our vendor relationships are unique partnerships—true collaborative efforts. Insights and outrageous ideas come from everywhere, so we welcome them with open minds.

Solid media planning starts with a clear understanding of your business issues and target market profiles, with no preconceived notions about which media should be used. A great media strategy is based on knowing the target, reseraching their behaviors, habits and every peice of information that can bring insight. The MA&A staff than has very candid discussion on the direction to take. Many times after our up front due dilliegence processes are performed it is quite apparent which avenues will be the most productive.

Once we’ve done our homework, it’s time to take the media buying planning to the next step—execution—where all our hard work comes alive. There’s nothing more exciting and rewarding then seeing your campaign firing on all cylinders—from traditional media, events and direct mail, to online, social media and digital. You’ll enjoy massive efficiencies as a result of McKay’s broad range of expertise, volume leverage and economics of scale that reduce per media booking transaction cost. Plus access to the best research allows our buyers to deliver a more effective and better negotiated media program.