Radio advertising that rocks

Radio advertising is still a popular choice, for good reason. It’s ideal for reaching highly-targeted prospects and creatively allows the advertiser to communicate in a very specific and personal manner. Plus, if negotiated skillfully, the cost is very reasonable. Effective radio advertising can yield impressive results, particularly for restaurants, automotive, cable industry and education-related organizations. Should our fact-finding put radio advertisements on the short list, you’ll have more than 50 years of experience on your side.

Identifying which stations best fit the age range and listening habits of your target audience, zeroing in on peak hours, and making a bid for their most adored celebrities takes special talent. All commercials minutes are not created equal, and every second counts. Plus, knowing which companies own the stations in each market and how they typically handle negotiations gives us powerful leverage that translates into a winning deal for you.

Radio is a very personal media. McKay Advertising and Activation creates radio advertising messages that speak candidly to your target audience about their challenges and how you can solve their problems better than anyone, while entertaining them in the process. Sometimes endorsements from local talent are needed to give it that extra boost of credibility. Count on McKay to manage every detail. When it comes to radio advertisements, it’s the delicate balance between shrewd negotiations and relevant, entertaining creative that makes all the difference.

A great example is the radio advertising McKay used to re-brand the Arnold Palmer Invitational. The combined endorsements of one of the most famous PGA players of all time, Mr. Palmer himself, along with plugs from local radio personalities, gave it double the impact. When the commercials aired the phones rang and web site traffic increased dramatically. This creative approach increased ticket sales 17 percent year-over-year—above par results by any standards.