Not typical television advertising. You get the picture.

Television is still one of the most popular leisure activities for many. For an advertiser, it offers an opportunity to show and tell your unique strengths to an attentive audience, engaging them through multiple senses. Broadcast while sometimes cost prohibitive is still the number one reach vehicle for impacting consumers. Cable has brought with it the advantages of lower production costs, and the ability to reach smaller, more targeted segments of your market.

McKay Advertising and Activation gets you noticed over the air waves whether your television advertising runs during the dinner hour, mornings, or late night. Your budget will go farther by leveraging our more than 50 years of broadcast negotiation experience. In fact, our buyers have negotiated cable campaigns since the media was first introduced. Considerations such as ratings, reach, frequency and, of course, your budget all factor into the buying decision.

TV advertising with character

The average person is exposed to 3,000 ads a day. It’s no surprise that one of the biggest challenges with marketing, particularly television advertising, is how to cut through the clutter. One of the ways in which we visually separate our clients from the competition is animation. Our research indicates that animation introduces a disarming quality which allows you to achieve higher recall. Unlike human spokespersons, animated characters have no ‘baggage’. Thanks to what we call the ‘reality TV’ factor, human spokespeople face a tremendous amount of judgment, much of it negative. Animated characters, on the other hand, are immediately given credibility. McKay Advertising and Activation knows how to leverage this phenomenon in your favor. Achieving serious results through this lighthearted approach is just one of our many specialties.

McKay’s use of this television advertising approach established St. Pete Jeep Chrysler as the number one Chrysler dealer in Pinellas County after just 60 days, using only zoned cable to achieve high frequency while managing a limited budget. They held their number one spot for nine months, then fell to the number three position after a management change drove them in a different direction.