Text message advertising that’s beyond words

Mobile devices now represent 1.3 percent of all web page views in North America. Researchers anticipate mobile phones will overtake PCs as the dominant web access device worldwide by 2013. If you’re not leveraging mobile devices and texting advertising, you’re missing a huge share of the market.

Texting advertising that gets your message across loud and clear

Surveys show people who text are active by nature. If you can inspire your customers and prospects to take action that moves them closer to a purchase, you’ve hit a home run. Touted as one of the most effective personal marketing tools, text message advertising lets you catch customers when they’re in the mood to buy.

Text message advertising naturally begs interaction which makes measuring results much easier. Plus, it lends itself extremely well to integration with your other marketing efforts. While the actual ad space for your text advertising message is limited, there’s no limit to the concise, creative methods McKay dreams up to make the most of this exciting technology. Crafting a clear and remarkable offer is critical to your success. Fortunately, that’s what we do best.

The key to effective texting advertising is keeping the messages relevant and personal without crossing the line into a hard sales pitch. McKay Advertising and Activation respects the personal nature of mobile marketing, and conducts the proper market research to ensure your texting advertisements achieve the perfect balance between connection and conversion.

McKay Advertising and Activation has conducted over 1,000 text message advertising campaigns over the last three years. We know from experience what consumers consider relevant, and what they see as intrusive enough to opt-out, stifling any future connection.

In one Beef O Brady’s text message advertising campaign, we let consumers know which NCAA March Madness basketball games would be available for viewing at Beef’s or at home. The feedback was extremely positive, and consumers showed their gratitude by grabbing a bite at Beef’s or ordering take out.