Early Adopters make better targets

Early Adopters make better targetsThere is a good amount of discussion about how the “technology early adopter” is a difficult to reach consumer. These individuals avoid commercial messaging through their devices . They use DVR’s, Hopper’s or other mechanisms to access content, while avoiding the commercial messages contained in the content and this has some marketers and publishers concerned. From analyzing our […]

Digital Display Targeting

Digital Display TargetingIn the past few weeks we have been invited to discuss media plans with several new accounts. One of the overall themes we are seeing is a logic based buying mechanism. These advertisers use web sites that, one would logically assume will reach their target market through the news and information content. It […]