Conversion is King

Conversion is KingDigital media is a changing the way advertisers views results and success. It is still in its infancy, but the long-awaited ability to track the consumer’s path through the online sales funnel is finally available. This data gives marketers insights into what media is best working to deliver the consumer to sale.   […]

What do the Seahawks and Advertisers have in common?

What do the Seahawks and Advertisers have in common?Ah, the Superbowl: the day where the entire United States gathers around large-screened televisions and tables full of noms waiting to laugh, cry, cheer, and eat. Or, if you’re in marketing and advertising, the day where you watch and critique as great (and not-so-great) campaigns are born. […]