MA+A Welcomes Google to Ybor City for Oct. 16 talk, limited free RSVPs available now.

MA+A Welcomes Google to Ybor City for Oct. 16 talk, limited free RSVPs available now.OCTOBER 16 – YBOR CITY Networking And Happy Hour On The MA+A Balcony To Follow It’s not breakfast anymore. McKay Advertising + Activation’s Thursday morning chats with Google are evolving into a Friday afternoon affair at Co-Work Ybor, a multi-purpose space […]

Camels, Geico, and another shakeup in radio ad buying

Camels, Geico, and another shakeup in radio ad buyingAdAge pointed out that Katz Radio Group is starting to sell radio spots on its programmatic exchange, with Geico making the first buy this week. Katz sells ad space on behalf of radio networks like CBS, Cumulus, Entercom, iHeartMedia and Cox Media Group, among others. It represents […]

Must Read for marketers : The Next 18 Months – “Tech in 2017”

Must Read for marketers : The Next 18 Months – “Tech in 2017”This is the final part of a four part essay MA+A founder Bob McKay wrote to explain why everything about digital advertising is about to change in the next 18 months. Bob is a confirmed speaker at the Tampa Bay Business Journal’s Disruption […]

Digital Breakfast With Google – Tampa, FL

Digital Breakfast With Google – Tampa, FLWe gathered at the Greater Tampa Chamber of Commerce in downtown Tampa to share ideas about how we can all use Google’s newest ad products to be a smarter, better marketer. We collaborated with James Alcala and Josh Weum from Google to make this educational talk more interesting than […]

Must Read for marketers : The Next 18 Months – Political Season 2016

Must Read for marketers : The Next 18 Months – Political Season 2016This is part three of a four part essay MA+A founder Bob McKay wrote to explain why everything about digital advertising is about to change in the next 18 months. Bob is a confirmed speaker at the Tampa Bay Business Journal’s Disruption Day […]

Must Read for marketers : The Next 18 Months – “Cutting the Cord”

Must Read for marketers : The Next 18 Months – “Cutting the Cord”“It’s official. Americans are “cutting the cord.” In the last few months alone, more than 600,000 subscribers quit their cable and satellite companies, saying they’re content to find another way to catch their favorite shows.” –Yahoo News This is part one of a […]

Ferris Bueller and digital media: ‘Life moves pretty fast’

Ferris Bueller and digital media: ‘Life moves pretty fast’Digital media is an extremely fast moving place. To quote Ferris Bueller, the coolest high schooler to ever ‘live’, “Life moves pretty fast. If you don’t stop to look around once in a while, you might miss it.” I could not think of a better analogy for […]