Marketing to Millennials Hangout – Tampa, FL

A Marketing Map to Millennials Hangout – Tampa, FLTwo Wednesdays ago, we at McKay Advertising + Activation invited many of our friends and associates to attend another hangout session, with us, our friends from Google, and a special guest from Base Culture. The topic? Marketing to Millennials. (How’s that for a buzzword?) Something else happened […]

Nativo & Google Hangout – Tampa, FL

Nativo & Google Hangout – Tampa, FLWe tackled a challenge familiar to all marketers: how to engage audiences with immersive ad experiences. Our keynote speakers from Google and Nativo walked us through new ways to reach, engage + retain audiences using their whip-smart technology. We also welcomed Ad 2 Tampa Bay to the stage to […]

Do You Have An Abusive Agency Relationship?

Do You Have An Abusive Agency Relationship?Being in the digital media space since 2009, it has been very interesting to watch brand-client relationships in several aspects. The most shocking element is how similar some agency brand relationships are to abusive personal relationships. The definition of an abusive relationship is: “Relationship abuse is a pattern of […]

Digital DownLow: Social Media Marketing

Digital DownLow: Social Media MarketingThis is part two of a four-part informational series written to define common and not-so-common terms used in the digital marketing world. We’re back again with some more clarity into commonly used (but rarely explained) terms used in advertising – this time, we’re decoding social media marketing jargon. It’s already confusing […]

#MAAONTHEROAD – Tempe, Arizona Visit

#MAAONTHEROAD – Tempe, Arizona VisitWe hit the road once again last week to discuss our digital advertising partnership & Q4 outlook with our colleagues at Google. This time around, we had the opportunity to lean westward and visit the Grand Canyon state – Arizona. It goes without saying that our Google partners + Arizona lent […]

Google Hangout: Engaging Audiences w/Immersive Ad Experiences

Google Hangout: Engaging Audiences With Immersive Ad ExperiencesOur Google Hangout event series is kicking off its next installment at the end of this month on September 15th with another insightful set of presentations from advertising industry leaders. In one afternoon, we’ll get to hear from and soak up marketing wisdom from Google AdWords + Nativo […]

Google Quarterly Business Review – Tempe, Arizona

Google Quarterly Business Review – Tempe, ArizonaWe were honored to have been chosen by the Google Partners team to fly out and talk about our evolution and growth as an agency. Over the course of our meetings in the Tempe offices, we had the unique chance to sound off on what worked and did not […]

Jelli & The Programmatic Radio Revolution

Jelli & The Programmatic Radio RevolutionJust a week ago, we brought together some of the brightest minds in digital advertising to discuss the future of programmatic radio buying. Those with experience in traditional media buys know just how tedious the negotiation and transaction processes can be. Not to mention, having to deal with real people at […]

Jelli & Google Hangout – Tampa, FL

Jelli & Google Hangout – Tampa, FLWe brought together some of the brightest minds in digital advertising to discuss the future of programmatic radio buying. Representatives from Jelli, a programmatic radio advertising buying platform, and Google joined us at Lot 1901 to discuss what new media buys look like and what ad tech’s rapid evolution […]

Programmatic Advertising: The Definitive Guide

Programmatic Advertising: The Definitive GuideThis is part one of a four-part informational series written to define the common and not-so-common terms used in the digital marketing world. Do you ever freak out at all of the programmatic advertising lingo used in industry whitepapers? Does a bewildered look ever creep on your face after a colleague […]