Tampa Bay History Museum Freebie

Tampa Bay History Museum FreebieA historic freebie is in your future. On April 17, the Tampa Bay History Center — in partnership with the Tampa Yankees — is paying tribute to military families by opening their doors and waving admission fees for everyone. The occasion is the 75th anniversary of MacDill Air Force Base and […]

Election News: Bernie & Cruz Are Better At Facebook Than Advertisers

Election News: Bernie & Cruz Are Better At Facebook Than AdvertisersAn election doozy. Ted Cruz is sexy. Well his Facebook is. Not all the time, though. The presidential hopeful is still fighting an uphill battle with the Don (who, according to this Gizmodo article, apparently doesn’t use computers?), but today Cruz scored some kudos from […]

Demystifying Google Tag Manager

Demystifying Google Tag ManagerGoogle Tag Manager GTM The Google Tag Manager Tag will be placed at the bottom of this email. The power of using this tag is that it allows a single placement of code onto every page of the site which allows us on the campaign and tracking end to be able to […]

How to define the effectiveness of Digital Banner campaigns?

How to define the effectiveness of Digital Banner campaigns?Many try to evaluate from a CTR (Click thru rate) but that is very simplistic. Feel free to enjoy the entire article but in short here is the essence: Reach – Depth of impact in a  market. These numbers have been calculated several ways in the past but a […]