Programmatic Spending Will Hit $22B, So What Is It?

Programmatic Spending Will Hit $22B, So What Is It?Programmatic spending is supposed to hit $22B this year, according to an eMarketer forecast. Digiday adds that the spend is a 40 percent increase from 2015, spurred by a growing comfort around the technology. McKay Advertising + Activation is happy to report that two of our guys […]