5 Digital Advertising Tips From Area 51

A seemingly silly event made on Facebook called “Storm Area 51, They Can’t Stop All Of Us” has blown up. As of July 26th about 1.9 million people marked they are attending and an additional 1.4 million saying they are interested . Social media has been flooded with jokes and memes revolving around the event. […]

Thursday Thoughts On Advertising 50

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: The 2020 Political Ad Forecast, Snapchat’s Partnership With China’s […]

5 Reasons You Should Be Using Micro-Influencers

influencer

Micro-influencers are individuals who frequently post about a specific subject and interest. Unlike other influencers they often have a smaller number of followers, around 1,000-1,000,000, but still have a large engagement. They are everyday people who focus on a specific niche creating personalized content and interactions. Better Engagement Rates Micro-influencers are often able to engage […]

5 Ways You Can Use AI To Personalize Your Marketing

More and more marketers are switching to automated marketing because of its efficiency but it lacks a human touch. Artificial Intelligence (AI) is a smarter automation that can learn and mimic human intelligence. NewVantage Partners 2019 Big Data and AI Executive survey states that “92% of the respondents are increasing their pace of investment in […]

Guest Column: Tampa Bay Business Journal

Five digital marketing questions to ask as the 2020 political season heats up   2020 will be a compelling year for CEOs, CFOs, CMOs and company brands. It’s the year brands will need to make digital media primary. The strong economy has boosted business revenues, which has allowed “traditional marketing mindsets” to lack innovation with […]