Thursday Thoughts On Advertising 59

Online Ads to In-Store Tracking

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Google Ads Smart Bidding Now Supports Store […]

TikTok Marketing 101

TikTok, originally known as Music.ly, is a Chinese video-based social network. TikTok has around 500 million users with about 41% of their user-base between ages 16 and 24. Like Vine it allows users to create short, original videos. The NFL recently jumped on the TikTok bandwagon at the beginning of September launching an NFL account […]

Thursday Thoughts On Advertising 58

NBC Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: NBC Local Moving From Ratings To Impressions To Sell […]

3 Ways Top Agencies Are Marketing For College Football

College Football

With the college football season starting, it is important to be thinking about what you need to be doing to drive ticket sales. Last year Mckay Advertising + Activation was tasked with the challenge to increase ticket sales for a new client. We were able to help our clients achieve their highest ticket sales recorded […]

Thursday Thoughts On Advertising 57

Customer Journey

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: WideOrbit Is Automating The Local Ad Sales Rep, Facebook […]

CareerSource Tampa Bay: TechHire

CareerSource Tampa Bay: TechHireGoal To field applicants into an education program for either IT or Healthcare training. The requirements were that the individual is between ages 17-29, unemployed or underemployed, have significant barriers to employment such as lack of education, lack of skill or incarcerated and live in Tampa Bay. Problem Not enough sign-ups in […]

5 Tips to Help Navigate Display Ads

display ad

Google Ads has two types of networks, search and display. Search ads appear in the search engine results while display ads can appear on any site whether the user is searching for it or not. Google reaches 90% of internet users across millions of sites with display ads. Here are a few tips to help […]

Thursday Thoughts On Advertising 56

Micro-Influencer Advertising Running

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Micro-Influencer Success, LinkedIn’s New Marketing Tool, How To Do […]

How Ryan Reynold’s Work Made Him A ’19 Content Finalist

Ryan Reynolds Content Marketer

We all know Ryan Reynolds as the hilarious actor who is most notably recognized for his role as Deadpool. What you may not know is that he is a finalist for the 2019 Content Marketer of the Year for his work on the Aviation American Gin. This is following Aviation’s recent win in Adweek’s first […]