Thursday Thoughts On Advertising 80

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: How Nike Is Pivoting, Customers Are On Apps, But […]

Isolation Marketing and Its Healthy Future

In our opinion, brands have been able to talk about personalization, digital shift, analytics, and other terms without having to truly adopt these initiatives. They could build a website, send emails, open social portals, provide content, and then direct 80% of their resources and time executing their traditional media strategy.This strategy avoided the inevitable and […]

Turning This Black Swan Into Your Golden Goose

These are interesting times we live in. From an economics and business standpoint they are challenging and unparalleled. Some might categorize the Corona Virus COVID-19 as a black swan event. The black swan theory or theory of black swan events is a metaphor that describes an event that comes as a complete surprise and has […]

Thursday Thoughts On Advertising 79

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Roku Original TV, Facebook Has A Prescription: More Pharmaceutical […]