Thursday Thoughts On Advertising 85

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: YouTube Push For TV Dollars Is Hurting […]

What’s Next? The ‘Next Normal’

Dear Reader, Hi, It’s Ann Marie again and I have a big question for you (and myself): What’s Your “What’s Next”? Over the past couple of years I have asked myself that question (about a 112,345 times) and then finally 9 months ago, answered.  You see, I am an old gal.  I don’t feel that […]

Thursday Thoughts On Advertising 84

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Amazon Capturing More Ad Spend, Snapchat & […]

Thursday Thoughts On Advertising 83

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Creating ‘Corona-Proof’ Content, Fraudulent Covid Ads, Original […]

Have A Vision

Getting Personal With Our CRO: Have A Vision A couple of months ago, the Team and I had the honor to pitch an account.  I was super excited because I LOVE this place! My husband and I frequently spend our time together there, with our kids, our dogs…it’s a happy place.  As an added bonus, […]

3 Reasons Why CPMs Are Lower In Q2

There is a product that exists that you cannot feel or touch but is bought and sold daily by the hundreds of millions. The product here is called an impression and it gives consumers an opportunity to purchase or learn more about a product/service. Advertisers pay publishers a dollar amount for every thousand impressions or […]

Who’s With Me?

A Letter From Our CRO Hey Folks, This is my Jerry Maguire moment. For most of you that know me, you know that it doesn’t get any more real than me.   I am incredibly grateful that I still have a position and that I am able to reach out to all of you.  If I […]

Thursday Thoughts On Advertising 82

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: How Bootstrapped Publishers Are Adjusting, Facebook Is Developing New […]

Thursday Thoughts On Advertising 81

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Tampa Bay Times Schedule Change Reasoning, LinkedIn Introduces Conversation […]