Why Big Media Can’t Compete

The era of BIG in media is not important, being NIMBLE is what’s important. The best performance in marketing comes from quick response to optimize, to change creative, to test, and to understand. Here are 4 reasons why Big Media can’t compete in digital advertising: Nimble Cox, Scripps and others are considered media distribution companies. […]

Thursday Thoughts On Advertising 99

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: We Have Vaulted 10 Years In 90 […]

Thursday Thoughts On Advertising 98

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Digital Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: The Closing of Newsrooms Is A Symbolic […]

Thursday Thoughts On Advertising 97

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Digital Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Esports and The Next Frontier of Brand […]