5 Brands to Support During Earth Month

Alaffia founder


Levi’s wants you to stop buying so many jeans.

Making jeans consumes a lot of water. 1800 gallons are needed to grow enough cotton for one pair of jeans. It’s estimated that  2.5 billion gallons of wastewater produced (by that continent’s textile industry) contaminate 70 percent of Asia’s rivers and lakes. Levi’s wants to slow down fast fashion by eliminating overconsumption. In 2015, Levi’s Launched “Tailor Shops” so that consumers can get their used jeans repaired and adjusted.


Anthropologie is partnering with FARM Rio for a huge tree-planting project.

Anthropologie kicked off earth month with a commitment to donate 25,000 trees to Brazilian lifestyle and clothing brand FARM Rio’s “1000 trees a day” initiative. They’re planning to accomplish this through the organization One Tree Planted. Pros: Anthropologie doesn’t use fur, down feathers, exotic animal skin, or angora.

Cons: None of its supply chains are certified by labor standards, ensuring worker health and safety, living wages, or other labor rights. There is also no evidence that they minimize textile waste.

Dr. Squatch

Dr. Squatch uses sustainable palm oil in their natural bar soap.

Palm oil has become the most widely-used oil in the entire world and is produced in 42 countries. In the past year, 58.84 metric tons of palm oil were produced. High demand for palm oil has caused the deforestation of rainforests and large manufacturers have begun to replace small farms. To combat this Dr. Squatch is acquiring palm oil from smaller sustainable farms as well as land that is already committed to farming so that more forests aren’t cut down.

Enbois – Original

Enbois Original plants one tree in Haiti for every purchase.

It only makes sense to promote tree planting on Earth Month. According to Enbois, it costs about $0.80 on average to plant one tree. They contribute $3 donations (per purchase) not only toward the planting of trees but also the education on environmental conservation. Some partners include The Haiti Tree Project, Vivero Forestal Hacienda la Cruz, Grown in Haiti, and Sippin’ Live. Enbois’ products are assembled in south Florida from ethically sourced materials, then with every purchase, seeds are planted by farmers employed throughout Haiti.


Alaffia is a philanthropic, black-owned business with a focus on sustainability.

Alaffia’s best-sellers are authentic African soaps, shea butter, and deodorants. They are a Fair Life and Fair Trade certified organization that is committed to good manufacturing practices. Fair Trade ensures that providers in economically disadvantaged communities are paid a greater percentage of the price paid by consumers. It is also a minority-owned company certified by MBE (minority business enterprise). Through their foundation, they have provided almost 10,000 bikes and built 15 schools for Togolese students.

In Conclusion

We have a challenge for you. This month, try to support one eco-friendly business you know. Our lives are chaotic, (not all of us can plant and care for a tree) but while you’re doing your weekly online shopping, give a sustainable business a click. If you want to check out another article from us, click here.