Activation Bridge
The Activation Bridge is McKay Advertising + Activation’s differentiating service offering. It is our strategy and process whereby we work with brands that use a soft metric model of advertising, such as, cost per thousand impressions(CPM), click through rate (CTR), cost per rating point (CPP) and others, to a tangible ROI performance marketing model through in-store attribution, online bookings, orders, and other commercial-led performance indicators.