Meet The Team

Bob McKay founded Tampa Bay’s first digital media agency, McKay Advertising + Activation, in 2005. He developed a unique advertising agency experience for clients, employees, and associates. In 2009, McKay Advertising + Activation became a Google Partner, and in 2015, it achieved Google All-Star status among the top 100 agencies in the world. Today, McKay Advertising + Activation is a Google Premier Partner among the world’s top 3% of digital agencies.

Bob takes a serious look at new advertising technologies and their impact. His creation of the Activation Bridge strategy and approach allowed the agency to take some of the most successful brands from non-attributed marketing models to ROI-driven marketing models.

As a frequent contributor to Forbes, Tampa Bay Business Journal, Entrepreneur Magazine, and other titles, Bob is a trusted voice on the changing advertising landscape. McKay Advertising + Activation’s rapid growth has fueled recognitions, such as Inc 5000 and USF Fast 56, over many years.

Director of Digital Activation

Matthew Giardino is responsible for the planning, execution, and reporting of Paid Search and Programmatic Campaigns for all of our clients. He has generated success through his efforts in the QSR, Entertainment, Medical, Career Services, CPG, among many other industries. In addition to providing successful campaign results, Matt is also passionate about building strong relationships with the clients he serves. In his free time outside of work, you can often find Matt playing golf, or supporting local Tampa sports teams.

Director Of Design + UX

Caleb is a graduate (B.S. Advertising + M.S. Marketing) from the University of South Florida. Born in Hawaii and raised in Rockledge, FL, Caleb was always fascinated with every aspect of business. He began to explore graphic design in high school, and eventually took a part-time design position with CLCE (Center for Leadership and Civic Engagement) / Bulls Media USF. From there, Caleb began working in social media management, acquiring an internship with the Zimmerman Advertising Program.

Now, at McKay, Caleb is on as the Director of Design + UX. He utilizes his video, graphic design, and social media strategy skills to create content that will help clients achieve awareness and brand consistency. In his free time, Caleb enjoys dabbling in creative writing, spending time with his friends and family, and playing basketball.

Director of Paid Social

Kyle Norstrem was born and raised in Tampa, FL. After high school, he went on to pursue his athletic and academic career at Virginia Tech where he earned his degree in Marketing Management.

During his time at Virginia Tech, he was a 3 year varsity wrestler and NCAA qualifier while enrolled at the Pamplin school of business.

Kyle has certifications in Google Digital Marketing, Facebook Blueprint, Hubspot, and Google Analytics. Now works as a Director of Social where he builds, manages, and monitors Paid Social campaigns to maximize ROI.

Social Media Manager

Lindsey joined McKay Advertising + Activation in 2022 as an intern in the Creative Department.

She graduated from the University of Tampa in 2023 with a degree in Advertising and Public Relations and is now pursuing her Master’s Degree in Social and Emerging Media at the same university.

As our Social Media Manager, Lindsey helps clients boost their online presence through content creation and manages our social media platforms. She specializes in writing blog posts, creating email campaigns, copywriting, and curating creative content. 

Outside of work, Lindsey enjoys spending time with family and friends, as well as traveling.

Branding Consultant

Emily is a branding consultant at McKay Advertising + Activation. She is a graduate of the University of South Florida, equipped with her Bachelor’s in Business Advertising and her Master’s in Marketing (with a concentration in Brand Management and Digital Marketing). Emily loves reading reports about consumer trends and unique, trending moments across social channels, igniting her strategic mind on possible marketing tactics. Her experience with branding and advertising stretches from consumer foods and beverages, to architectural signage and cladding, to business intelligence software, and beyond.


Director of Intergration and Technology

Alexander is a software/web developer proficient in a multitude of languages including PHP, MySQL, node.js, jQuery, javascript, HTML, CSS, Bootstrap, and many more. Alex is capable of creating effective & professional front-end websites, in addition to, a specialty in creating remarkable back-end web applications for an array of businesses. 

Since 2007, he has honed in on his skills and worked for various clients on a multitude of projects encompassing healthcare, telecommunications, entertainment, food, and other sectors.

Account Executive

Morgen Alfonso is a recent marketing graduate from the University of South Florida and a proud native of Tampa, Florida. While in college, he worked at three of the largest quick-service restaurant (QSR) franchises in the country and was part of the opening team for one of them, which has given him a deep understanding of the QSR franchise space. In his free time, Morgen embraces his coastal roots by surfing, fishing, and soaking up the sun at the beach.

Account Executive

Emily Abbott is an accomplished advertising professional with a B.S. in Advertising from the University of Florida. She has gained valuable experience working at eg+ worldwide as a Senior Account Manager and at Robert Half as an AVP / Senior Client Solutions Manager. In her free time, Emily loves to travel, explore new cultures, and spend time with her newborn and husband!