Meet The Team

Bob McKay founded Tampa Bay’s first digital media agency, McKay Advertising + Activation in 2005. He developed a unique advertising agency experience for clients, employees, and associates. In 2009, McKay Advertising + Activation became a Google Partner and in 2015, it achieved the Google All-Star status, among the top 100 agencies in the world. Today, McKay Advertising + Activation is a Google Premier Partner, among the top 3% of digital agencies in the world. 

Bob takes a serious look at new advertising technologies and their impact. His creation of the Activation Bridge strategy and approach allowed the agency to take some of the most successful brands from non-attributed marketing models to ROI-driven marketing models.

As a frequent contributor to Forbes, Tampa Bay Business Journal,Entrepreneur Magazine and other titles, Bob is a trusted voice on the changing advertising landscape. Additionally, McKay Advertising + Activation’s rapid growth has fueled recognitions, such as Inc 5000 and USF Fast 56 over many years.


Director of Performance Marketing + Analytics

Matthew Giardino is responsible for the planning, execution, and reporting of Paid Search and Programmatic Campaigns for all of our clients. He has generated success through his efforts in the QSR, Entertainment, Medical, Career Services, CPG, among many other industries. In addition to providing successful campaign results, Matt is also passionate about building strong relationships with the clients he serves. In his free time outside of work, you can often find Matt playing golf, or supporting local Tampa sports teams.

Digital Accounts Director

Farida Abdelmonsif has roots in the US and Egypt and was always between the two while growing up. She graduated with a Bachelor’s degree in Marketing and set off to Dubai to embark on her marketing career and worked for two multinational FMCG companies, Robert Bosch and Henkel.

She then deep-dived into the agency world, serving clients like UN Women, twofour54, and Special Olympics, which enhanced her organizational and teamwork skills.

Now, she works as McKay’s Digital Accounts Director, where she handles project management and content strategy. When she’s not on client calls, she spends time with her family and likes to take her son on outdoor adventures.

Digital Marketing Director

Deirdre Powell has over 15 years of experience assisting businesses and non-profit organizations to create a strong digital footprint. Through her work, she applies user experience concepts to develop and execute strategic branding that drives engagement and increases conversion rates.

She earned a double bachelor’s degree in Communications and Multimedia Systems from London Guildhall University. More recently, Deirdre earned her Masters of Science in Marketing from the University of South Florida in 2021.

In addition, Deirdre has certifications in Google Analytics, Hubspot, Drift, as well as an Entrepreneur Certificate from the University of Florida.


Director of Paid Social Media

Kyle Norstrem was born and raised in Tampa, FL. After high school, he went on to pursue his athletic and academic career at Virginia Tech where he earned his degree in Marketing Management.

During his time at Virginia Tech, he was a 3 year varsity wrestler and NCAA qualifier while enrolled at the Pamplin school of business.

Kyle has certifications in Google Digital Marketing, Facebook Blueprint, Hubspot, and Google Analytics. Now works as a Director of Social where he builds, manages, and monitors Paid Social campaigns to maximize ROI.

Multimedia Manager

Caleb is currently a student at the University of South Florida, where he is earning his B.S. in Business Advertising. Born in Hawaii and raised in Rockledge, FL, Caleb was always fascinated with every aspect of business. He began to explore graphic design in high school, and eventually took a part-time design position with CLCE (Center for Leadership and Civic Engagement) / Bulls Media USF. From there, Caleb began working in social media management, acquiring an internship with the Zimmerman Advertising Program – a program he is still actively involved with. He also led a small creative team at a student-run agency called SAGO as an account manager.

Now, at McKay, Caleb is on as a Multimedia Manager. He utilizes his video, graphic design, and social media strategy skills to create content that will help clients achieve awareness and brand consistency.In his free time, Caleb enjoys dabbling in creative writing, spending time with his friends and family, and playing basketball.

Director of Intergration and Technology

Alexander is a software/web developer proficient in a multitude of languages including PHP, MySQL, node.js, jQuery, javascript, HTML, CSS, Bootstrap, and many more. Alex is capable of creating effective & professional front-end websites, in addition to, a specialty in creating remarkable back-end web applications for an array of businesses. 

Since 2007, he has honed in on his skills and worked for various clients on a multitude of projects encompassing healthcare, telecommunications, entertainment, food, and other sectors.

Social Media Manager

Lindsey was born and raised in Boston, Massachusetts, and attends the University of Tampa. She is going into her senior year at the University of Tampa, majoring in Advertising and Public Relations. Lindsey has a passion for writing and being creative. 

Lindsey started as an intern with Mckay Advertising + Activation in the Spring of 2022 and works with our creative department creating content for our client’s social media.

Lindsey is a Social Media Manager and assists our clients in building and enhancing their social media presence through content creation. 

In her free time, Lindsey enjoys spending time with her family and friends and traveling whenever possible. 

Digital Education Ambassador

Caroline Walker was born and raised in Orlando, FL. She is the current Digital Education Ambassador, and her duties include prospecting new clients, generating leads, and assisting the team with their marketing efforts. She has earned her certificate in Google Search Ads and in Google Display Ads.

She discovered her interest in different aspects of the business while she worked for her family business as an Administrative Payroll and Accounting Assistant. Caroline is currently attending Florida State University where she is pursuing a Bachelor’s degree in Marketing with a major in Professional Sales. She discovered her passion for sales and marketing through different coursework and participation in the sales club. She is set to graduate in the spring of 2023 where she will continue to grow her career.

In her free time, you will often find her spending time with family and friends or hitting the beach during summer.