We founded the company in 2005. When naming the company McKay Advertising + Activation adding the term  “Activation” was intentional. The culture drives us to be more than advertising. Driving ROI for our clients so they realize revenues from the resources allocated. The ROI first mentality begins with understanding the brand and its consumer’s behavior through the entire engagement process. This core value makes us immerse ourselves in data analytics and, in turn, develops more accurate performance forecasts for our customers. The intense focus on technology and data has refined our media capabilities and has given us the ability to generate higher ROI’s for our customers.

We believe in a bottom-up marketing approach instead of a top-down. The micro engagements with using a product or service, being introduced to a product or service, and those more tangible engagements through consumer usage build the brand. Usage brings acknowledgment which leads to endearment. This is the actual intersection point to brand loyalty and it’s accomplished at the micro-level. 

MA+A is leading the franchise and multi-location space by employing this consumer by consumer, store by store approach. Each location where the consumer can intersect with the brand has a unique media delivery strategy. Media technologies are equipped with store-level tracking and additional performance tracking elements. In MA+A’s transparent culture, media resources deliver how many people entered a particular location and used the products or service. MA+A doesn’t require extensive budgets to employ but delivers through experience and expertise. These additional integrations equip our Google and Facebook campaigns with this attribution and detailed reporting. Peter Drucker quote “If you can’t measure it you can’t improve it”. Our culture drives MA+A to be a brand’s best decision because consumer usage is maximized for the dollars allocated.