MCKAY ADVERTISING + ACTIVATION
OUR STORY
Formed in 2005, our advertising strategies have always been rooted in strategy and guided by data. In 2009, we set our sights on digital media and reoriented our focus toward programmatic advertising. With the shift, we immersed ourselves into data analytics and in turn, developed more accurate performance forecasts for our customers. The strong focus on technology and data has refined our media capabilities and has given us the ability to generate higher ROI’s for our customers.

Using programmatic tools, we go down the sales funnel with a client to see how we can best activate their website and our campaign effectively enough to drive the results that our client desires.
It all begins with uncovering key insights, setting objectives and recognizing a strategic approach. This manifests itself into the framework that guides the account’s trajectory.
As a Google All-Star Agency, we pride ourselves on the fact that we leverage the search giant’s most cutting edge tools to maximize your return on media investment. We also cultivate other non-Googly partnerships in the e-commerce, programmatic and SEO space.
OUR GUIDING PRINCIPLES
STRAIGHT UP
We bring both our successes and learning experiences to the table daily. There’s no time like the present to be honest + transparent.
STRATEGIC SELLING
Our fast-paced industry is constantly evolving. Fail fast, fail hard, but most importantly optimize for success for ourselves + our clients.
DIGITAL WARRIORS
We go to battle day in and day out for our client’s success. It’s a battle for ROI and we have the best tools technology + data can offer.
MEET THE TEAM!
Our growing team of industry experts offer unique perspectives on each project we encounter. Our strength stems from the diversity of our team and also their innate desire to stay up-to-date with the latest trends and best practices. We pride ourselves on our ability to constantly bring new ideas to the table and optimize for what works best specific to your needs.