At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.