President | Owner | CEO

Bob McKay founded McKay Advertising + Activation in 2005. He has developed one of the most unique advertising agency experiences for clients, employees, and associates. A graduate of the University of South Florida, his 28 years in media are decorated with a long track record of success and have established him as a very astute manager, marketer, and strategic thinker.

Bob McKay is a fixture at AdTech, Mobile Marketing, and other digital events. He is a member of the Forbes’ Agency Council and has ongoing articles being published on He created with partners USFSP DJD and the Tampa Bay Times the “Communicate 2012” event. This conference included participation from Pandora and Time Inc., was a “deep dive” into the social and digital media landscape. MA+A, with their Google Partnership, has held over 22 different learning events for the community and advertising clients. MA+A has been elected to be part of Inc 5000 (2016, 2017), USF Fast 56 Class (2013, 2015, 2016,2017), Google All Star Agency 2015, and Google Premier Partner inaugural class 2016 – TFN.

McKay takes a serious look at new technologies, how they are currently being consumed, and the ability to attribute revenue through their marketing usage. This fresh approach allows the agency, media, and clients, to experience more positive engagement that leads to ROI. MA+A is known as an authority in the media community and by clients alike.

Director of Performance Marketing + AnalyticsDirector of Content Strategy + Market ResearchDirector of Social AdvertisingDirector of Integration + TechnologyMedia Director

Video Director

Audio Producer

At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.