Jennifer Leigh Crawford

Media Director

Jennifer Leigh Crawford graduated from the University of Georgia with a Bachelors of Business Administration in Marketing. With 25 years of practical advertising experience, Jennifer is focused on all aspects of media planning + buying. While living in Nashville, TN, Jennifer Leigh earned the title of Vice President, Associate Media Director, for The Buntin Group. Since 1994, Jennifer Leigh has called Tampa Bay home. She has been media director at MA+A, Jay Advertising + FKQ Advertising. She is one of the best planning and buying strategists with local and national media. Client experience includes Coca-Cola, McDonald’s, Buick Dealer Groups, St Petersburg-Clearwater Area Convention & Visitor’s Bureau, Collier County Convention & Visitor’s Bureau, Bonati Spine Institute and Badcock Home Furnishings. Since joining MA+A in 2004 Jen Leigh has been a pillar.

BOB MCKAY

President | Owner | CEO

MATT GIARDINO

Director of Performance Marketing + Analytics

CHRISTIAN BAYNE

Director of Content Strategy + Market Research

ALEX ANDREWS

Director of Social Advertising

ALEXANDER SANTA

Director of Integration + Technology

VAL PINCHBECK

Video Director

WALT MARSICANO

Audio Producer

OUR VISION

At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.

OUR PHILOSOPHY

Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.