Director of Performance Marketing + AnalyticsMatthew, who was born disabled, has never let anything get in his way of achieving his goals. His disability has given him the ability to analyze situations and adapt on the fly. With a keen sense for making adjustments, he is able to help clients reach their goals more efficiently.
He is a graduate of the University of South Florida, where he majored in Mass Communications concentrating in Public Relations. His educational background has made him a strong communicator who understands the value of SMART goals, key messages, audience segmentation strategies and kpi’s.
Matthew has a strong curiosity for all things digital media, and understands that digital is the present and the future of all things advertising and marketing. He is a certified Google AdWords and Google Analytics professional, as well as a Hootsuite Certified Social Marketer.
In his spare time, he plays sled hockey for the Tampa Bay Lightning where it is crucial to work as a team, be observant, think quickly, and anticipate sudden changes.President | Owner | CEODirector of Content Strategy + Market ResearchDirector of Social AdvertisingDirector of Integration + TechnologyMedia Director
At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.