Activation Bridge Paid Digital Media Management

The Activation Bridge is McKay Advertising + Activation’s differentiating service offering. It is our strategy and process whereby we work with brands that use a soft metric model of advertising, such as, cost per thousand impressions(CPM), click through rate (CTR), cost per rating point (CPP) and others, to a tangible ROI performance marketing model through in-store attribution, online bookings, orders, and other commercial-led performance indicators.

A decade ago, we realised that advertising will evolve quicker than we could imagine, so we crafted, strategized, and perfected the Activation Bridge. This model transforms “soft metrics” to a ROI-infused marketing strategy, where investment is measured against the revenue acquired, as well as turning consumers to regular customers or fans. When customers are engaged, they become advocates for the brand, and enter a loop of loyalty which propels the brand even further.

As one of 250 Google All-Star Agencies in North America and the only one in Tampa Bay, we carry this recognition as a devotion of this belief and continue to innovate with our team of experts. This attribution can be developed in many ways and this model is customizable for every business we encounter, including the brick and mortar level. 


he Activation Bridge is the answer to a fundamental question, “what’s the return on investment?” It allows brands to engage with consumers in various ways and assigns values to each interaction. This way we can understand what’s working and what isn’t. It’s more important than ever for advertisers to be able to cut through the noise and reach their target audience and the Activation Bridge is a constantly evolving model that is up-to-date with the latest trends. 

How does it work you may ask? Reach out to us and learn more about how advertisers can create campaigns that are strategically planned, executed flawlessly and provide the most optimum ROI in commercial terms.