The Activation Bridge is McKay Advertising + Activation’s differentiating service offering.
What is the Activation Bridge?
McKay Advertising + Activation has developed an innovative model, the Activation Bridge, that fuses innovation and strategy to create groundbreaking digital marketing experiences. The model is designed to help businesses create unique and impactful digital marketing experiences that engage and convert users into customers.
How does the Activation Bridge work?
First, businesses identify what they want to achieve in their campaign and who they want to target. You build first-party data and use that information to create lead-nurturing advertisements and campaigns. Next, our talented digital marketing team at Mckay Advertising + Activation will help you create a strategy to engage and convert those audiences by integrating that data into social and digital media channels, creating one-to-one targeting pools and look-a-like models. This process allows for the most accurate targeting and ROI performance. Finally, we use innovation to bring that strategy to life and create an experience that is truly impactful and effective.
We work with brands that use a soft metric model of advertising, such as cost per thousand impressions(CPM), click-through rate (CTR), cost per rating point (CPP), and others. Our mission is to convert these metrics to a tangible ROI performance marketing model. The Activation Bridge defines specific goals and tactics in a step-by-step model. When acquiring first-party data, franchisees and marketers can understand KPIs (Key Performance Indicators). They use those leads in messaging platforms, optimizations in digital marketing campaigns, and new media channels to test.
