Are you Spending your NAF and RAF Correctly?

If you’re like most franchisees and business owners, you’re not sure how to spend your NAF and RAF funds. Let’s be honest you have searched google high and low to try and make sense of your NAF and RAF, although even google can’t provide you with the help you need. 

At McKay, Advertising + Activation can help you make the most of your marketing dollars and grow your business! We specialize in assisting franchisees and businesses in understanding and using their NAF and RAF funds correctly so that you can see a real return on investment. 

What are NAF and RAF funds?

If you are a franchisee or business owner, you are familiar with the terms NAF and RAF. In fact, you might be rolling your eyes as you read this. After all, NAF and RAF are notorious for causing problems between franchises and corporations. At McKay Advertising + Activation, we like to solve problems and bridge that gap between corporate and franchise, which is why we are known as the franchise whisperers. A franchise whisperer is a marketing agency that adopts a sympathetic view of the franchisee’s motives, needs, and desires while nurturing the corporate mission.

NAF stands for National Advertising Funds, and RAF stands for Regional Advertising Funds. The NAF is used for national advertising campaigns, while the RAF is used for regional or local campaigns. The purpose of these funds is to pool resources so that the franchise can advertise and promote the brand more efficiently and effectively. The NAF and RAF are essential tools for franchisees because they allow them to pool resources and have a say in how the money is spent. This can help create a more unified brand and help franchisees stay up-to-date on the latest marketing initiatives.

These funds are crucial because they help franchisees gain visibility for their businesses and reach new customers. By pooling resources, franchisees can create a more powerful marketing punch that will ultimately help them grow their businesses.

So What’s the Problem? 

The problem is that franchises often do not have the proper resources or insights to manage NAF and RAF in the most effective and beneficial ways. And when they do, there is often a disconnect between how corporate and franchisees want to spend the money. To be done right, each location gets an individual campaign, which is one of our top priorities at Mckay Advertising + Activation. 

At McKay Advertising + Activation, we are experts at working with corporate and franchisees to develop advertising and marketing plans that everyone can get behind. With our expertise in digital marketing coupled with our experience working with franchisees, we can tell you exactly how to manage your advertising dollars to grow your business and bring you Return on Investment. 

How do we Optimize your NAF and RAF? 

We develop unique and effective marketing plans using our Activation Bridge Model, which fuses data, strategy, and innovation. We build our marketing strategies to tailor to each client’s individual goals and needs. Using our expertise and strategy, McKay Advertising + Activation can optimally manage your NAF and RAF funds to maximize your media investment and create the most efficient and effective marketing campaign possible.

RAF and NAF funds can be used for various marketing initiatives, including but not limited to paid media, public relations, influencer marketing, digital advertising, experiential marketing, and more. Through our Activation Bridge Model, we can develop a custom marketing strategy for each client to achieve their specific objectives.

Our team of experts deeply understands the complexities of RAF and NAF funding, and we are dedicated to ensuring that our clients can take full advantage of these programs. We believe that by working together, we can help you achieve your goals and create a better future for everyone involved!

As a business owner, you know marketing is essential to your success. But what if you don’t have the time or resources to do it yourself? At McKay Advertising + Activation, we understand that you don’t always have the time to focus on NAF and RAF or marketing strategy; that is why we are here to help you. We can help you make the most of your marketing dollars and grow your business. We specialize in helping franchisees, and business owners make the most of their advertising funds, so you can focus on what you do best – running your business! 

Contact us today to learn more about how we can help you reach your goals! Book a 5 Marketing Trends Meeting with us to learn about the latest marketing trends your business should be looking out for.