Five Reasons You Should Abandon The Traditional Advertising Mindset

Five Reasons You Should Abandon The Traditional Advertising Mindset In today’s world, there are many competing viewpoints — for everything you agree with, there is an alternative point of view. I aim to set one point straight today: The traditional mindset needs to be put down. The traditional mindset refers to the status quo that […]

Do You Have An Abusive Agency Relationship?

Do You Have An Abusive Agency Relationship?Being in the digital media space since 2009, it has been very interesting to watch brand-client relationships in several aspects. The most shocking element is how similar some agency brand relationships are to abusive personal relationships. The definition of an abusive relationship is: “Relationship abuse is a pattern of […]

Demystifying Google Tag Manager

Demystifying Google Tag ManagerGoogle Tag Manager GTM The Google Tag Manager Tag will be placed at the bottom of this email. The power of using this tag is that it allows a single placement of code onto every page of the site which allows us on the campaign and tracking end to be able to […]

How to define the effectiveness of Digital Banner campaigns?

How to define the effectiveness of Digital Banner campaigns?Many try to evaluate from a CTR (Click thru rate) but that is very simplistic. Feel free to enjoy the entire article but in short here is the essence: Reach – Depth of impact in a  market. These numbers have been calculated several ways in the past but a […]

Must Read for marketers : The Next 18 Months – “Tech in 2017”

Must Read for marketers : The Next 18 Months – “Tech in 2017”This is the final part of a four part essay MA+A founder Bob McKay wrote to explain why everything about digital advertising is about to change in the next 18 months. Bob is a confirmed speaker at the Tampa Bay Business Journal’s Disruption […]

Must Read for marketers : The Next 18 Months – Political Season 2016

Must Read for marketers : The Next 18 Months – Political Season 2016This is part three of a four part essay MA+A founder Bob McKay wrote to explain why everything about digital advertising is about to change in the next 18 months. Bob is a confirmed speaker at the Tampa Bay Business Journal’s Disruption Day […]

Must Read for marketers : The Next 18 Months – “Cutting the Cord”

Must Read for marketers : The Next 18 Months – “Cutting the Cord”“It’s official. Americans are “cutting the cord.” In the last few months alone, more than 600,000 subscribers quit their cable and satellite companies, saying they’re content to find another way to catch their favorite shows.” –Yahoo News This is part one of a […]

Conversion is King

Conversion is KingDigital media is a changing the way advertisers views results and success. It is still in its infancy, but the long-awaited ability to track the consumer’s path through the online sales funnel is finally available. This data gives marketers insights into what media is best working to deliver the consumer to sale.   […]

How Does FTC Now Regulate on line privacy?

How Does FTC Now Regulate on line privacy?It would seem to me the credibility of the FTC was tarnished last week when it was reported our federal government is already gathering data on all. From reports they have access to every individual’s personal information. NY Daily News reported that they not only can access every […]