Tech Talk

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Is Traditional Media Dead in Marketing? Exploring the Shift to Digital Advertising

This blog post explores the relevance of traditional media in today’s digital age and emphasizes the importance of integrating digital marketing strategies. It highlights generational differences in media preferences and the need for personalized communications. The article discusses the advancements in digital marketing, such as AI and data analytics, and concludes that a balanced approach combining traditional and digital platforms is necessary for effective marketing in the modern landscape.

Spotify Wrapped: A Blueprint for Modern Marketing

You can learn a lot about a person from their Spotify Wrapped playlist.  Digital marketers can also learn a lot about how to craft a successful advertising campaign by looking into Spotify Wrapped 2022. 

The 2023 Super Bowl Ads and The Metrics

Now that the Monday Marketing Q.B.s have pontificated: Here is the actual performance data and accurate critiques. The 2023 Super Bowl featured a victory for the Chiefs, a Rihanna Concert, and some cool commercials. 

2023 Trend with magnifying glass and yellow background.

Digital Marketing Trends of 2023

It’s hard to believe that just a few months ago we were discussing the latest digital marketing trends of 2022. But as we all know, in the world of digital marketing, things move quickly. 

Netflix Doing Ads: Are You Still Watching?

The latest buzz in the advertising world is Netflix. As you may have heard, the leading premium streaming service will now be including ads within their streaming services. Netflix has been the reigning champion