WHITE PAPERSDelve Deep into the World of Digital Advertising To learn more about the state of advertising in this ever-changing space, check out our whitepapers.The Age of Collaboration: 4 Benefits of Agency-to-Agency CollaborationIn today’s competitive business environment, it is key to identify your primary strength, and emphasize it ...THE ADVERTISING AGENCY Is DeadThe show Mad Men is wonderful. It’s depiction of the era and the industry is perfectly executed ...Advertising Follows AudienceOver the past ten years, we have seen a tremendous amount of disruption in consumer media habits ...Op Ed: Google HackMy company McKay Advertising + Activation is a full service advertising agency with over 5 years of programmatic and digital media experience ...Programmatic Media Comes to RadioHere is an email to a company that invited us to their RFP a month back ...Budgeting Digital Media 2017The budgeting season is sometimes difficult ...Micro-moments, Measurement & 2017 AdWords Best PracticesThe digital landscape as completely changed and multi-device searches ...
