Wallaby Windows is a premier window and door installer franchise with 10 locations nationwide currently. The main debate on a new product is always how to correctly position the brand. Our solution involved a mix of social media marketing, localization in personalized video, and cutting-edge lead nurturing techniques.
In our time with them, we’ve achieved:
Branding With Local Video
The franchisee took the initiative to be the face of all things windows and doors in her franchise region.
MA+A harnessed their editing expertise to enhance both the visual appeal and messaging of their content.
Their current status as local celebrities and thought leaders has significantly contributed to higher sales & closing rates.
We leveraged FB & IG as powerful branding tools for launching a new product. This strategy generated valuable leads and through branding effects significantly boosted our Google click-through rate (CTR) and conversion rates.
*According to salesforce, it takes 6-8 touches to generate a viable sales lead.
Since Wallaby Windows is the new kid on the block, we focused on “non branded” key words to capture consumers that were not familiar with the brand name directly. If they’re searching the company name, odds are the consumer is already high intent and don’t need any extra push to buy.
MA+A then built a landing page with more “stickiness,” and it cut Google CPL from $134.00 to $74.89 month over month. We conducted key-word research on high-demand windows in the Raleigh market and created unique landing pages based on those types of windows that are being researched most.
Importance of Reviews
“Businesses with more reviews generate 54% more revenue than those with fewer reviews.”
A study by Harvard Business School found that a one-star increase in a restaurant’s Yelp rating led to a 9% increase in revenue. This suggests that there is a strong correlation between positive reviews and increased business.