TikTok Marketing 101

TikTok, originally known as Music.ly, is a Chinese video-based social network. TikTok has around 500 million users with about 41% of their user-base between ages 16 and 24. Like Vine it allows users to create short, original videos. The NFL recently jumped on the TikTok bandwagon at the beginning of September launching an NFL account and announcing a partnership

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College Football

3 Ways Top Agencies Are Marketing For College Football

With the college football season starting, it is important to be thinking about what you need to be doing to drive ticket sales. Last year Mckay Advertising + Activation was tasked with the challenge to increase ticket sales for a new client. We were able to help our clients achieve their highest ticket sales recorded in over a half

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display ad

5 Tips to Help Navigate Display Ads

Google Ads has two types of networks, search and display. Search ads appear in the search engine results while display ads can appear on any site whether the user is searching for it or not. Google reaches 90% of internet users across millions of sites with display ads. Here are a few tips to help navigate display ads.  Target

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Ryan Reynolds Content Marketer

How Ryan Reynold’s Work Made Him A ’19 Content Finalist

We all know Ryan Reynolds as the hilarious actor who is most notably recognized for his role as Deadpool. What you may not know is that he is a finalist for the 2019 Content Marketer of the Year for his work on the Aviation American Gin. This is following Aviation’s recent win in Adweek’s first March Adness bracketed tournament.

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How To Beat Short Attention Spans With Video

If you have doubts about video advertisements here are a few statistics for 2019 from Wyzowl that might change your mind: 83% of marketers say video gives them a positive ROI 96% of people say they’ve watched an explainer video to learn more about a product or service. 84% of marketers say video has helped them increase traffic to

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Who’s Listening When The Kids Are At School

Every parent counts down the days till summer ends and their kid goes back to school. Finally having the house to themselves they get to have a little me time to spend scrolling through social media and binge-watching their favorite shows. Even working parents get to enjoy their nights on school nights with the return of early bedtimes.While you’re

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customer experience

Customer Experience Lessons From Disney

The customer experience is the interaction a customer has with a business from awareness to service. It is important for brands to be aware of every point of a customer’s experience because every touch point can impact their relationship with your business.  Disney has always been a leader in cultivating the ultimate customer experience. After taking a dive into

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Personalizing Your Digital Marketing Efforts

Customers want meaningful interactions with brands and are now expecting more personal interactions with businesses. Personalization puts users at the center of content giving attention to the behaviors and needs of your customers. A study by Salesforce states that 58% of customers believe it is critical for businesses to have personalized marketing and  52% say that it can influence

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5 Digital Advertising Tips From Area 51

A seemingly silly event made on Facebook called “Storm Area 51, They Can’t Stop All Of Us” has blown up. As of July 26th about 1.9 million people marked they are attending and an additional 1.4 million saying they are interested . Social media has been flooded with jokes and memes revolving around the event. Since the event was

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5 Reasons You Should Be Using Micro-Influencers

Micro-influencers are individuals who frequently post about a specific subject and interest. Unlike other influencers they often have a smaller number of followers, around 1,000-1,000,000, but still have a large engagement. They are everyday people who focus on a specific niche creating personalized content and interactions. Better Engagement Rates Micro-influencers are often able to engage with their followers more

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