5 Ways You Can Use AI To Personalize Your Marketing

More and more marketers are switching to automated marketing because of its efficiency but it lacks a human touch. Artificial Intelligence (AI) is a smarter automation that can learn and mimic human intelligence. NewVantage Partners 2019 Big Data and AI Executive survey states that “92% of the respondents are increasing their pace of investment in big data and AI”

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Guest Column: Tampa Bay Business Journal

Five digital marketing questions to ask as the 2020 political season heats up   2020 will be a compelling year for CEOs, CFOs, CMOs and company brands. It’s the year brands will need to make digital media primary. The strong economy has boosted business revenues, which has allowed “traditional marketing mindsets” to lack innovation with digital channels. Consumers have

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Digital Advertising

Thursday Thoughts On Advertising 6

#ThursdayThoughtsWelcome back to #ThursdayThoughts! Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we look at: Google Ads On Billboards, Paid Social Advertising, Content Marketing, Customer Journey

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Digital Advertising

Thursday Thoughts On Advertising 5

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Facebook + Political Ads, Attribution Modeling + ROI, Content Creation, Video Advertising +

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Digital Advertising

Thursday Thoughts On Advertising 4

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Sales Strategy, The Millenial Advertising Connection, Branding, Snapchat vs Facebook & YouTube’s New Funnel ApproachEric

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Digital Advertising

Thursday Thoughts On Advertising 3

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Google Analytics, Customer Journey Mapping, Social Media Updates, Content + Context, and Blockchain.Matthew Giardino Sr.

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Digital Advertising

Thursday Thoughts On Advertising 2

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Customer Journey Mapping, PPC: Google’s Recent Beta, Industry Updates & Paid Social Advertising.Eric

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Digital Advertising

Thursday Thoughts On Advertising 1

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Privacy vs Convenience, Paid Social Updates, Small Business Updates, Copywriting Tips and PPC Strategy.Bob

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Digital Advertising

Thursday Thoughts On Advertising Intro

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries and/or both. This week we’ll look at: Lead Generation, AdWords + Analytics & Paid SocialChristian Bayne Director of Content Strategy

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Five Reasons You Should Abandon The Traditional Advertising Mindset

Five Reasons You Should Abandon The Traditional Advertising Mindset In today’s world, there are many competing viewpoints — for everything you agree with, there is an alternative point of view. I aim to set one point straight today: The traditional mindset needs to be put down. The traditional mindset refers to the status quo that has been accepted by

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