Digital Advertising

Thursday Thoughts On Advertising 6

#ThursdayThoughtsWelcome back to #ThursdayThoughts! Every Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we look at: Google Ads On Billboards, Paid Social Advertising, Content Marketing, Customer Journey

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Digital Advertising

Thursday Thoughts On Advertising 5

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Facebook + Political Ads, Attribution Modeling + ROI, Content Creation, Video Advertising +

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Digital Advertising

Thursday Thoughts On Advertising 4

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Sales Strategy, The Millenial Advertising Connection, Branding, Snapchat vs Facebook & YouTube’s New Funnel ApproachEric

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Digital Advertising

Thursday Thoughts On Advertising 3

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Google Analytics, Customer Journey Mapping, Social Media Updates, Content + Context, and Blockchain.Matthew Giardino Sr.

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Digital Advertising

Thursday Thoughts On Advertising 2

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Customer Journey Mapping, PPC: Google’s Recent Beta, Industry Updates & Paid Social Advertising.Eric

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Digital Advertising

Thursday Thoughts On Advertising 1

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Privacy vs Convenience, Paid Social Updates, Small Business Updates, Copywriting Tips and PPC Strategy.Bob

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Digital Advertising

Thursday Thoughts On Advertising Intro

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries and/or both. This week we’ll look at: Lead Generation, AdWords + Analytics & Paid SocialChristian Bayne Director of Content Strategy

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Get Involved: How to Fill an Empty Resume Without a Job

Get Involved: How to Fill an Empty Resume Without a JobIn 2016 Matthew Giardino was bored during the summer months and picked up an assignment to help fill his free time. Little did he know that he would be working for an ad agency soon after and his summer assignment would play a role in his selection. The research

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The Cambridge Analytica & Facebook Scandal: What You Need To Know

The Cambridge Analytica & Facebook Scandal: What You Need To KnowWe’re sure by now you’ve heard about the Cambridge Analytica scandal involving Facebook and have most likely formed some sort of opinion on the situation and/or the industry. We’d like to set the record straight by coming out and directly saying it: WHAT THEY DID WAS ILLEGAL & HIGHLY

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The Power of YouTube Advertising

Google Partners Connect Recap: The Power of YouTube AdvertisingMcKay Advertising + Activation was able to host another Google Partners Connect livestream last month! Due to our Google Premier Partnership, we host one event every month covering different topics and the most recent one was about The Power of YouTube Advertising. The era where Reach was scarce & Attention was

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