High-Velocity CV-19

High-Velocity CV-19 : Pivot: Retail to eCommerce in 60 Days Executive Summary: Leupold Golf Rangefinders, hunting scopes, and binoculars are all market leaders in each of their categories. Rooted in accuracy and precision since 1907, the technology shows itself even more when hunting birdies and eagles on the golf course. Challenge: The Leupold Golf Range Finder has been very

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Marketing For A-Holes: The Complete Guide to ROI Transparency

Marketing For A-Holes: The Complete Guide to ROI TransparencyA special Thank You to Elevate Inc. for publishing this press release on their website! Click HERE to see original release! We’ve all had those difficult clients. “Give me insights on my ad campaign. Tell me where this lead came from. Show me where every penny of my money is going. Take my

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Brand Marketing Is BS

Brand Marketing Is BSHere at McKay Advertising + Activation we believe that BRAND MARKETING IS BS (#BrandMktBS)! Okay, we know it’s out there, but hear us out for a minute. So you have a brand (Awesome! We love brands) and you are marketing your company logo on billboards, on TV, in print, business cards and on T-shirts, and that’s

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Do You Have An Abusive Agency Relationship?

Do You Have An Abusive Agency Relationship?Being in the digital media space since 2009, it has been very interesting to watch brand-client relationships in several aspects. The most shocking element is how similar some agency brand relationships are to abusive personal relationships. The definition of an abusive relationship is: “Relationship abuse is a pattern of abusive and coercive behaviors

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How to define the effectiveness of Digital Banner campaigns?

How to define the effectiveness of Digital Banner campaigns?Many try to evaluate from a CTR (Click thru rate) but that is very simplistic. Feel free to enjoy the entire article but in short here is the essence: Reach – Depth of impact in a  market. These numbers have been calculated several ways in the past but a quick rule of thumb

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Super Bowl Ads: A Waste Of Money?

Super Bowl Ads: A Waste Of Money?We’ve offered thoughts on the struggle of branding in a digital world where convenience often trumps brand recognition. Things get even blurrier when you take into account the task of measuring the specific reach of an ad or whether or not a campaign provided meaningful, ready-to-analyze ROI. It all really came to a

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SEO & SEM: There is a difference.

SEO & SEM: There is a difference.There is a huge difference between SEM and SEO — we didn’t want to have to write this post, but sadly the terms are often used interchangeably. Popular knowledge says that search engine optimization (SEO) uses Off-Page and On-Page activities to ensure that a site appears high on a list of search result.

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Ghostery reveals why your competitors are way ahead of you

Ghostery reveals why your competitors are way ahead of youAFTER YOU GHOSTERY, RSVP FOR OUR FEB. 9 MARKETING SYMPOSIUM WITH GOOGLE. Transparency is a big thing around this agency. We’re brutally honest with each other at the office, and we’re not afraid to share every bit of information from a campaign with our client partners. Hell, we even invite

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Is Branding Dead?

Is Branding Dead?Marketers want efficient media spend, so why does  TV have the lion’s share of advertising dollars in the US? Measuring a TV spot’s effectiveness is a little like a craps shoot, isn’t it? The runner-up in ad spend is online advertising, which is extremely effective at measurement and tracking. James Zhao writes that “what matters is not

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Camels, Geico, and another shakeup in radio ad buying

Camels, Geico, and another shakeup in radio ad buyingAdAge pointed out that Katz Radio Group is starting to sell radio spots on its programmatic exchange, with Geico making the first buy this week. Katz sells ad space on behalf of radio networks like CBS, Cumulus, Entercom, iHeartMedia and Cox Media Group, among others. It represents more than 3,000 radio

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