McKay Advertising + Activation
Formed in 2005, our advertising strategies have always been rooted in strategy and guided by data. In 2009, we set our sights on digital media and reoriented our focus toward programmatic advertising. With the shift, we immersed ourselves into data analytics and in turn, developed more accurate performance forecasts for our customers. The strong focus on technology and data has refined our media capabilities and has given us the ability to generate higher ROI’s for our customers.No open positions at this time, please check back!
Compensation: Unpaid
Duration: Temporary / Seasonal
Allowed School Years: Freshman, Sophomore, Junior, Senior, Masters, Graduating May 2015 – May 2024
Allowed Majors: All Digital Communication, Communication & Media Studies, Advertising, and Public Relations majors
Work Authorization Requirements: US work authorization is required, but the employer is willing to sponsor candidates
Company Size: 1 – 10 Employees
Industry: Advertising, PR & Marketing Industry
Company Type: Private Company
Location: 1517 East 7th Avenue, Tampa, Florida 33605, United States
Summary: Our diverse team here at MA+A is looking to bring on a Content Creation + Strategy Intern for the 2020 spring semester. At McKay Advertising + Activation we integrate advertising into revenue. We provide data and strategy-forward consulting for our clients, and we take a digital-first approach to daily challenges. We’re looking for a driven, ambitious individual who wants to create a career in content marketing and strategy. We’re offering a flexible schedule if you continue to take classes in the summer or you wish to pursue other opportunities simultaneously. We provide extensive training, guidance and support, as well as the opportunity to experience the industry from the inside and gain valuable work experience.
Responsibilities: “With great power comes great responsibility.” – Ben ParkerResearch market trends and updates to make informed decisions on applicable content.Create copy for Google Ads (SEM & Display)Perform any additional duties that may fall within the scope of the internshipCreate personas, map a buyer’s journey and insert applicable contentAccurately tell a story that is both engaging and informativeCreate, strategize and create written content for website blogs and whitepapersTake over content creation for company social media accounts, including organizing cross-platform content strategiesQualifications:Enrollment in a Bachelor’s degree programHardworking and dedicated outlooksStory-telling skillsTime management skillsAbility to multi-task and take initiativeAbility to write both creative and research-based contentSo Why Join? We have cookies? okay, in all seriousness … You want to kick ass and change the status quoYou want Infinite knowledge about everything… advertising.You want an Innovative work environmentWord on the street is, you’re looking for academic credit? we got you covered.You want to be able to have a flexible schedule to balance your crime fighting
Compensation: Unpaid
Duration: Temporary / Seasonal
Allowed School Years: Freshman, Sophomore, Junior, Senior, Masters, Graduating May 2015 – May 2024
Allowed Majors: All Digital Communication, Communication & Media Studies, Advertising, and Public Relations majors
Work Authorization Requirements: US work authorization is required, but the employer is willing to sponsor candidates
Company Size: 1 – 10 Employees
Industry: Advertising, PR & Marketing Industry
Company Type: Private Company
Location: 1517 East 7th Avenue, Tampa, Florida 33605, United States
Summary:
Our diverse team here at MA+A is looking to bring on a PPC + Analytics Intern for the 2020 spring semester. At McKay Advertising + Activation we integrate advertising into revenue. We provide data and strategy-forward consulting for our clients, and we take a digital-first approach to daily challenges.
We’re looking for a driven, ambitious individual who wants to create a career in PPC + Analytics. We’re offering a flexible schedule if you continue to take classes in the summer or you wish to pursue other opportunities simultaneously. We provide extensive training, guidance and support, as well as the opportunity to experience the industry from the inside and gain valuable work experience.
Responsibilities: “With great power comes great responsibility.” – Ben ParkerConduct keyword and audience research for new campaign initiativesDigital campaign budget managementKeep up with new technologies and trends in the PPC and Analytics industryPerform any additional duties that may fall within the scope of the internshipCollaborate on client strategies and provide actionable insights that will help our clients growMonitor, track, and report on PPC Campaigns through Google Ads and AnalyticsQualifications:Enrollment in a Bachelor’s degree programPositive and open-minded attitudeThe ability to look at data and make inferencesTime management skills: • Ability to multi-task and take initiative • Ability to complete assigned projects in a timely matterWhat Will Make You Stand Out? • Certifications in Google Ads and/or Google Analytics • Previous experience with PPC campaign or Google AnalyticsSo Why Join? We have cookies? okay, in all seriousness … You want to apply your knowledge to real world experiencesYou want Infinite knowledge about everything… advertising.You want to get a leg up on your peers in the emerging digital advertising ecosystemWord on the street is, you’re looking for academic credit? we got you covered. • 1, 2, or 3 credit hour opportunities availableHall of Fame
Passionate About the Result
Our growing team of industry experts offer unique perspectives on each project we encounter. Our strength stems from the diversity of our team and also their innate desire to stay up-to-date with the latest trends and best practices. We pride ourselves on our ability to constantly bring new ideas to the table and optimize for what works best specific to your needs.
President | Owner | CEOChief Revenue OfficerDirector of Performance Marketing + AnalyticsDirector of Content Strategy & Market ResearchExecutive Director of Social AdvertisingSenior Level DesignerDirector of Integration + Technology
At McKay Advertising + Activation, we harness the power of data insights to create fluid digital experiences that connect with your audience. Paired with the strategic framework laid out by our team informed by an intimate knowledge of programmatic advertising, calculated decisions are formulated for your omni-channel media plan. Our methodical process culminates in deadly accurate advertising strategies that will skillfully support your business.Data is the fuel that drives our decisions at McKay Advertising + Activation and feeds our ROI-driven algorithms. The most valuable data you can obtain is your own data. Every offline and online marketing campaign with the aim of bringing visitors to your website provides the opportunity to obtain data. Whether it is segmenting website visitors or using CRM data, all your touchpoints can potentially be leveraged and used to reach your audience and increase ROI. McKay Advertising + Activation works with you to capture and employ your data assets to achieve your marketing goals more efficiently.
