DCA - Email Marketing Survey - McKay Advertising + Activation

Company*

Email*

1. Is your email marketing handled internally/within your organization?*

Yes
No
Combination of Internal and Third party handlers
N/A (We do not currently market through email)

2. Is your email content produced?*

Natively (internally/by your organization)
By a Third Party (externally/by a consultant organization)
A combination of the two
N/A (We do not currently produce email content.)

3. If any part of the process is handled by a third party, then who?*

4. Do you set quantitative goals to measure the success of your email marketing campaigns?*

Yes
No
We are not currently marketing through email

5. How often do you set these goals?*

6. What are your company’s success metrics for email marketing campaigns?*

Click-Through Rates
Email timing & distribution rates
A to B testing
Email Display Comparisons (Mobile, Desktop, Tablet Display friendly)
N/A (We are not currently marketing through email)
Other

Please check all that apply

7. Which of these descriptions best applies to your email distribution lists?*

8. How frequently are your marketing emails distributed?*

9. What is a conversion defined as by your company with regards to email marketing?*

(A conversion is an actionable step that you want your consumers to take while online i.e. simply inform your readership, buying a product, setting up an appointment, or calling you etc.)

10. What are your company's email marketing goals?*

Informational/News
Sales Promotion
Other

Please check all that apply

By type if applicable - Please be as specific as possible.

Please attach any relevant documentation

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