DCA - Owned Assets Survey - McKay Advertising + Activation

Company*

Email*

1. Is the back-end of your website (aesthetic and/or technical structure) managed internally/within your organization?*

2. Is the content of your website managed internally/within your organization?*

3. If any part of the process is handled by a third-party, then who?*

4. Do you set quantitative goals to measure the success of your owned assets?*

(website, app, etc.)

5. What are your company’s success metrics for results of your owned assets/website marketing?*

Please check all that apply

6. What Content Management System (CMS) do you use?*

7. How important is SEO performance to the overall health of your business?*

8. Do you currently use Youtube or other media platforms to drive activation to web site?*

9. Is your website optimized to be mobile-friendly?*

10. Do you need e-commerce capabilities?*

(the ability to purchase through your website)

11. If you already have e-commerce capabilities, which provider do you use?*

12. Do you have client on-boarding (contact forms) capabilities direct from the web site?*

13. What tracking mechanisms are in place to prove the validity of your conversion metrics?*

Please check all that apply

14. What type of content do you have to make your site interactive to educate/entertain visitors?*

videos, photos, blog posts, etc.

Please attach any relevant documentation

CAPTCHA