Owned Assets SurveyCompany*Email*1. Is the back-end of your website (aesthetic and/or technical structure) managed internally/within your organization?*YesNoCombination of internal and third-party handlers2. Is the content of your website managed internally/within your organization?*YesNoCombination of internal and third-party handlers3. If any part of the process is handled by a third-party, then who?*4. Do you set quantitative goals to measure the success of your owned assets?*YesNo (website, app, etc.)5. What are your company’s success metrics for results of your owned assets/website marketing?* Traffic (number of visitors using your site) Bounce rate (percentage of users that immediately leave site upon arrival) Duration of visit SEO buoyancy (where you rank in various search engines) Linking from and to third-party websites N/A OtherPlease check all that apply6. What Content Management System (CMS) do you use?*WordPressSquarespaceWixDrupalJoomla7. How important is SEO performance to the overall health of your business?*Not importantSomewhat importantVery important8. Do you currently use Youtube or other media platforms to drive activation to web site?*YesNo9. Is your website optimized to be mobile-friendly?*YesNoI don’t know10. Do you need e-commerce capabilities?*Yes, we need thatNo, we have e-commerce capabilities alreadyNo, we do not require e-commerce capabilities(the ability to purchase through your website)11. If you already have e-commerce capabilities, which provider do you use?*ShopifyWoo CommerceBig CommerceTicketMasterTicketFlyMagentoSquarespaceWixBig CartelosCommerceN/A12. Do you have client on-boarding (contact forms) capabilities direct from the web site?*YesNo, we need to have thatNo, we do not need that13. What tracking mechanisms are in place to prove the validity of your conversion metrics?* Website Metadata Tags & Tracking Tracking Pixels (Social | Display advertising) URL Shorteners & Tag Manager Cross-platform Conversion Tracking Form Submission Tracking N/APlease check all that apply14. What type of content do you have to make your site interactive to educate/entertain visitors?*videos, photos, blog posts, etc.Please attach any relevant documentationCAPTCHABACK