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Fantastic Sams is one of the world’s largest beauty properties and full-service hair care salons owned by French conglomerate Dessange International. We have partnered with Fantastic Sams for over two years and work with hundreds of locations across the United States.
Before working with us, Fantastic Sams was familiar with digital media; however, they only tracked their campaigns’ performance through soft metrics. In other words, they were not seeing ROI and attribution.Fantastic Sams partnered with McKay Advertising + Activation to deploy a multi-touch attribution solution that can be tracked at the store level. Versus more standard digital solutions via Google, Facebook/Instagram, and OTT/CTV, which cannot be equally localized or connected for in-store attribution. Fantastic Sams is an excellent example of understanding specific commercial objectives and tying strategic digital marketing to achieving them can transform a business. The change from their previous model paid off— minor improvements, significant results!