Franchise Whisperer

Everyday we hear from our franchise and multi-location partners that they are overworked. It’s the reality in a business environment that is reeling from pandemic disruption, the great resignation, economic inflation and technology proliferation. It is alot and most marketing departments and marketers need help. 

We invented “Franchise Whispering” because we invented the systems needed to be “Franchise Whisperers.”

Franchise Whisperer – a marketing agency that adopts a sympathetic view of the motives, needs and desires of the franchisee while nurturing corporate’s mission

The reality is everyone is on the same team, but it is a delicate relationship. Our experience is that through marketing performance, transparency, clear communication and NAF/RAF success, that delicate relationship can flourish.

Franchisees want to know their specific needs are being addressed. Corporate wants franchisees to understand the importance of being under the umbrella of a large brand. Localization is the key. Buying media for a market instead of by location is lazy. You need to show attribution and performance at each location.

Localization and identifying the granular SMA(Store Marketing Area) in your marketing is the key to succes with NAF/RAF resources. The proliferation of digital media, Facebook/Instagram, Google, Tik Tok, and others are the key to efficient media engagement. Reaching the right person with the right message at the right time in a small radius around a location is optimal. You must use digital integrations throughout all consumer buying touches and gain ROI for each individual location.