Copyright 2022 © All rights Reserved by McKay Advertising + Activation
Every day, we hear from our franchise and multi-location partners that they are overworked. It’s the reality in a business environment reeling from pandemic disruption, great resignation, economic inflation, and technology proliferation. It is a lot, and most marketing departments and marketers need help.
We invented “Franchise Whispering” because we saw an opportunity to bridge the notorious gap between Franchise and Corporate.
Franchise Whisperer – a marketing agency that adopts a sympathetic view of the motives, needs, and desires of the franchisee while nurturing the corporate’s mission.
The reality is that everyone is on the same team, but it is a delicate relationship. Our experience is that that delicate relationship can flourish through marketing performance, transparency, clear communication, and NAF/RAF success.
Franchisees want to know that their specific needs are being addressed. Corporate wants franchisees to understand the importance of being under the umbrella of a large brand. Localization is the key. Buying media for a market instead of by location is lazy. You need to show attribution and performance at each location.
Localization and identifying the granular SMA(Store Marketing Area) in your marketing is the key to success with NAF/RAF resources. The proliferation of digital media, Facebook/Instagram, Google, Tik Tok, and others are the key to efficient media engagement. Reaching the right person with the right message at the right time in a small radius around a location is optimal. You must use digital integrations throughout all consumer buying touches and gain ROI for each individual location.