Guest Column: Tampa Bay Business Journal

Five digital marketing questions to ask as the 2020 political season heats up


2020 will be a compelling year for CEOs, CFOs, CMOs and company brands.

It’s the year brands will need to make digital media primary. The strong economy has boosted business revenues, which has allowed “traditional marketing mindsets” to lack innovation with digital channels.

Consumers have been migrating to digital for years. These channels have proven to be valuable for inventive marketing companies and brands. However, the majority of marketing departments have viewed digital media as a test or an experiment. Next year testing will no longer be an option and adoption will be a must.