Ingenius QR Code UsageIncreasingly QR codes are becoming part of our tech venacular. There are still many concerns about effectiveness and no strong agreed upon best paractices. This however is an ingenius campaign out of Germany for a toy store, MyToys.de. This campaign promotes legos, by building Lego QR code images throughout their city. Each lego QR code links back to a detail about the image over and above it’s QR code link. It then will let the consumer know what they can build additionally from the products componenent and links directly to their mobile site for purchase. This is true relevant product integration through technology.