Programmatic buying simplifies marketing in an ever-changing and crowded marketplace, with limitless options for customers. McKay Advertising + Activation strategically buys digital and traditional media using effective and automated purchasing to maximize consumer attention and make meaningful connections with target audiences.
In today’s media ecosystem, there are millions of websites, applications and digital platforms, and even traditional media channels like radio, TV, and outdoor, competing for consumers’ attention. This makes effective campaign planning an incredibly difficult challenge for brands. Programmatic buying has simplified this task, by automating the buying process for all media, as opposed to how it was previously done through proposals, quotes, negotiations with a sales representative.
By streamlining the process, it becomes efficient and effective; consolidating all advertising efforts and allowing brands to reach niche target markets, based on demographic targeting that includes detailed profiling based on age, gender, or household income and layering in keyword, behavioral, geographic, and retargeting as well.
