Programmatic buying simplifies marketing in an ever-changing and crowded marketplace, with limitless options for customers. McKay Advertising + Activation strategically buy digital and traditional media using effective and automated purchasing to maximize consumer attention and make meaningful connections with target audiences.
Millions of websites, applications, digital platforms, and even traditional media channels like radio, TV, and outdoors compete for consumers’ attention in today’s media ecosystem. This competition makes effective campaign planning a tough challenge for brands. Previously, campaign planning consisted of proposals, quotes, and negotiations with a sales representative. Programmatic buying has simplified this task by automating the buying process for all media.
By streamlining the process, it becomes efficient and effective. Consolidating all advertising efforts and allowing brands to reach niche target markets based on demographic targeting that includes detailed profiling based on age, gender, or household income and layering in the keyword, behavioral, geographic, and retargeting.
