Programmatic Buying for ALL Media

Programmatic buying simplifies marketing in an ever-changing and crowded marketplace, with limitless options for customers. McKay Advertising + Activation strategically buys digital and traditional media using effective and automated purchasing to maximize consumer attention and make meaningful connections with target audiences.

In today’s media ecosystem, there are millions of websites, applications and digital platforms, and even traditional media channels like radio, TV, and outdoor, competing for consumers’ attention. This makes effective campaign planning an incredibly difficult challenge for brands. Programmatic buying has simplified this task, by automating the buying process for all media, as opposed to how it was previously done through proposals, quotes, negotiations with a sales representative.

By streamlining the process, it becomes efficient and effective; consolidating all advertising efforts and allowing brands to reach niche target markets, based on demographic targeting that includes detailed profiling based on age, gender, or household income and layering in keyword, behavioral, geographic, and retargeting as well.

What was once just TV and billboards, has become mobile, desktop, tablet, digital outdoor, connected TV, and the list goes on. Programmatic advertising facilitates a unique experience, through quick purchase of ad inventory and allows our team to easily pivot into areas that are actually getting you real results, ensuring that your money will never be wasted.

Brands that are serious about growth should consider investment. Like any of the media’s shiny solutions, there’s a catch, in this case, it’s the complexity of programmatic advertising. It’s an environment with a lot of moving parts, and to be done right, requires highly skilled professionals, who understand the platforms and the intricacies involved.  Making it important to partner with an experienced marketing partner, who knows the ins and outs of this technology. 

Get ready to revolutionize your brand and turn the lights on.