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Data-backed Strategy. Thoughtful Execution. Measurable Results. The Activation Bridge is a term that McKay Advertising + Activation coined and it describes the connection between traditional and digital media. Bringing certain aspects of the two together is complementary and optimizes the elements that work best in each. This model culminates in a partnership where digital and traditional media become more effective together, than in separate tracks. Our portfolio highlights our work with prominent local companies with far-reaching industry influence and established national brands.