McKay Advertising + Activation worked directly with Disney Entertainment to move the promotional strategy for Disney’s Aladdin at the Straz Center from a traditional media approach to a more attributable digital media approach.We applied our Activation Bridge strategy that encompasses the targeted use of Google, Facebook and Instagram, CTV/OTV, Spotify and Pandora, and other digital platforms.

We consistently collaborated so we could pivot our strategy as needed. Once updated data and ticket purchase information became available, we saw attributable results!