Disney’s Aladdin at the Straz Center

McKay Advertising + Activation worked directly with Disney.com/Entertainment to move the promotional strategy for Disney’s Aladdin at the Straz Center, from a traditional media approach to a more attributable digital media approach. 

We applied our Activation Bridge strategy that encompasses the targeted use of Google, Facebook/Instagram, CTV/OTV, Spotify/Pandora, and other digital platforms. The project frameworks included bi-weekly meetings to collaborate and pivot as needed, once updated data and ticket purchase information became available.

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