Thursday Thoughts On Advertising 50

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: The 2020 Political Ad Forecast, Snapchat’s Partnership With China’s […]

Thursday Thoughts On Advertising 13

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Google Ad’s, Augmented Reality, The Marketing Funnel, Snapchat’s Advertising Updates + […]

Thursday Thoughts On Advertising 12

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at- Amazon Teams Up With Snapchat, Email Marketing Statistics, YouTube’s Latest […]

We’re going to the Googleplex! But first…

We’re going to the Googleplex! But first…McKay Advertising + Activation received one of just 118 Google All­Star designations worldwide, and we’re headed to the Googleplex next month from August 30 – September 3. But first, we’re excited to say that MA+A’s local ‘Digital Breakfast’ series launches next Friday, August 6 at the Tampa Chamber of […]

Conversion is King

Conversion is KingDigital media is a changing the way advertisers views results and success. It is still in its infancy, but the long-awaited ability to track the consumer’s path through the online sales funnel is finally available. This data gives marketers insights into what media is best working to deliver the consumer to sale.   […]

Three lessons I’ve learned in three months of advertising

Three lessons I’ve learned in three months of advertisingTomorrow is New Years Eve and I am filled with an overpowering combination of caffeine and nostalgia. It’s during these marked passing of time that humans naturally seem to evaluate, and I am no exception. But for some reason, 2014 seems especially deserving of reflection. Perhaps it’s […]