Thursday Thoughts On Advertising 4

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Sales Strategy, The Millenial Advertising Connection, Branding, Snapchat vs Facebook & […]

Thursday Thoughts On Advertising 3

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Google Analytics, Customer Journey Mapping, Social Media Updates, Content + […]

Thursday Thoughts On Advertising 2

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Customer Journey Mapping, PPC: Google’s Recent Beta, Industry Updates […]

Thursday Thoughts On Advertising 1

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries or both. This week we’ll look at: Privacy vs Convenience, Paid Social Updates, Small Business Updates, Copywriting […]

Thursday Thoughts On Advertising Intro

Digital Advertising

#ThursdayThoughtsEvery Thursday we look at the trends/updates/interesting articles found in the Marketing + Advertising + Tech industry. Each submission is presented by a different MA+A employee and covers various topics applicable to our business. The following are professional opinions, summaries and/or both. This week we’ll look at: Lead Generation, AdWords + Analytics & Paid SocialChristian Bayne […]

The 4 Drivers of Success Along Your Digital Journey

The 4 Drivers of Success Along Your Digital JourneyThrough experience with clients and research presented to us by Google, we’ve come to realize that to be successful in the ever-changing digital realm there are 4 main drivers for success. To achieve a result-oriented ROI Marketing strategy you need to have the: Knowledge, Desire, Time & […]

Marketing For A-Holes: The Complete Guide to ROI Transparency

Marketing For A-Holes: The Complete Guide to ROI TransparencyA special Thank You to Elevate Inc. for publishing this press release on their website! Click HERE to see original release! We’ve all had those difficult clients. “Give me insights on my ad campaign. Tell me where this lead came from. Show me where every penny of my money […]

Brand Marketing Is BS

Brand Marketing Is BSHere at McKay Advertising + Activation we believe that BRAND MARKETING IS BS (#BrandMktBS)! Okay, we know it’s out there, but hear us out for a minute. So you have a brand (Awesome! We love brands) and you are marketing your company logo on billboards, on TV, in print, business cards and […]

Do You Have An Abusive Agency Relationship?

Do You Have An Abusive Agency Relationship?Being in the digital media space since 2009, it has been very interesting to watch brand-client relationships in several aspects. The most shocking element is how similar some agency brand relationships are to abusive personal relationships. The definition of an abusive relationship is: “Relationship abuse is a pattern of […]

Programmatic Advertising: The Definitive Guide

Programmatic Advertising: The Definitive GuideThis is part one of a four-part informational series written to define the common and not-so-common terms used in the digital marketing world. Do you ever freak out at all of the programmatic advertising lingo used in industry whitepapers? Does a bewildered look ever creep on your face after a colleague […]