Programmatic x Pabst: 3 Things We Learned

Programmatic x Pabst: 3 Things We LearnedIt was truly a pleasure hosting you all for a candid conversation about programmatic media buying’s move into the traditional space. We look forward to your feedback about the event, but here are a few things we learned last week.With at least 85MM registered users on iHeartRadio.com alone, sophisticated […]

Programmatic Spending Will Hit $22B, So What Is It?

Programmatic Spending Will Hit $22B, So What Is It?Programmatic spending is supposed to hit $22B this year, according to an eMarketer forecast. Digiday adds that the spend is a 40 percent increase from 2015, spurred by a growing comfort around the technology. McKay Advertising + Activation is happy to report that two of our guys […]

How to define the effectiveness of Digital Banner campaigns?

How to define the effectiveness of Digital Banner campaigns?Many try to evaluate from a CTR (Click thru rate) but that is very simplistic. Feel free to enjoy the entire article but in short here is the essence: Reach – Depth of impact in a  market. These numbers have been calculated several ways in the past but a […]

Super Bowl Ads: A Waste Of Money?

Super Bowl Ads: A Waste Of Money?We’ve offered thoughts on the struggle of branding in a digital world where convenience often trumps brand recognition. Things get even blurrier when you take into account the task of measuring the specific reach of an ad or whether or not a campaign provided meaningful, ready-to-analyze ROI. It all […]

Ghostery reveals why your competitors are way ahead of you

Ghostery reveals why your competitors are way ahead of youAFTER YOU GHOSTERY, RSVP FOR OUR FEB. 9 MARKETING SYMPOSIUM WITH GOOGLE. Transparency is a big thing around this agency. We’re brutally honest with each other at the office, and we’re not afraid to share every bit of information from a campaign with our client partners. […]

Is Branding Dead?

Is Branding Dead?Marketers want efficient media spend, so why does  TV have the lion’s share of advertising dollars in the US? Measuring a TV spot’s effectiveness is a little like a craps shoot, isn’t it? The runner-up in ad spend is online advertising, which is extremely effective at measurement and tracking. James Zhao writes that […]

Camels, Geico, and another shakeup in radio ad buying

Camels, Geico, and another shakeup in radio ad buyingAdAge pointed out that Katz Radio Group is starting to sell radio spots on its programmatic exchange, with Geico making the first buy this week. Katz sells ad space on behalf of radio networks like CBS, Cumulus, Entercom, iHeartMedia and Cox Media Group, among others. It represents […]

Must Read for marketers : The Next 18 Months – “Cutting the Cord”

Must Read for marketers : The Next 18 Months – “Cutting the Cord”“It’s official. Americans are “cutting the cord.” In the last few months alone, more than 600,000 subscribers quit their cable and satellite companies, saying they’re content to find another way to catch their favorite shows.” –Yahoo News This is part one of a […]

What is a Pixel, and How it Will Change Your Business?

What is a Pixel, and How it Will Change Your Business?The advertising world can be much like the playground: everyone wants to show off the newest toy to impress their pals. Agencies try to wow potential clients with the shiniest new radio campaign or web-facelift, and sometimes they ignore the “small” adjustments that actually make […]