Do You Have An Abusive Agency Relationship?

Do You Have An Abusive Agency Relationship?Being in the digital media space since 2009, it has been very interesting to watch brand-client relationships in several aspects. The most shocking element is how similar some agency brand relationships are to abusive personal relationships. The definition of an abusive relationship is: “Relationship abuse is a pattern of […]

Digital DownLow: Social Media Marketing

Digital DownLow: Social Media MarketingThis is part two of a four-part informational series written to define common and not-so-common terms used in the digital marketing world. We’re back again with some more clarity into commonly used (but rarely explained) terms used in advertising – this time, we’re decoding social media marketing jargon. It’s already confusing […]

#MAAONTHEROAD – Tempe, Arizona Visit

#MAAONTHEROAD – Tempe, Arizona VisitWe hit the road once again last week to discuss our digital advertising partnership & Q4 outlook with our colleagues at Google. This time around, we had the opportunity to lean westward and visit the Grand Canyon state – Arizona. It goes without saying that our Google partners + Arizona lent […]

Must Read for marketers : The Next 18 Months – “Tech in 2017”

Must Read for marketers : The Next 18 Months – “Tech in 2017”This is the final part of a four part essay MA+A founder Bob McKay wrote to explain why everything about digital advertising is about to change in the next 18 months. Bob is a confirmed speaker at the Tampa Bay Business Journal’s Disruption […]

Must Read for marketers : The Next 18 Months – Political Season 2016

Must Read for marketers : The Next 18 Months – Political Season 2016This is part three of a four part essay MA+A founder Bob McKay wrote to explain why everything about digital advertising is about to change in the next 18 months. Bob is a confirmed speaker at the Tampa Bay Business Journal’s Disruption Day […]

Must Read for marketers : The Next 18 Months – “Cutting the Cord”

Must Read for marketers : The Next 18 Months – “Cutting the Cord”“It’s official. Americans are “cutting the cord.” In the last few months alone, more than 600,000 subscribers quit their cable and satellite companies, saying they’re content to find another way to catch their favorite shows.” –Yahoo News This is part one of a […]

We’re going to the Googleplex! But first…

We’re going to the Googleplex! But first…McKay Advertising + Activation received one of just 118 Google All­Star designations worldwide, and we’re headed to the Googleplex next month from August 30 – September 3. But first, we’re excited to say that MA+A’s local ‘Digital Breakfast’ series launches next Friday, August 6 at the Tampa Chamber of […]